Tips on Writing an Op-Ed or Column.
The term “op-ed piece” originated from its placement opposite the editorial page in a newspaper. However, its usage has evolved to encompass a broader meaning, now referring to a column that presents the writer’s strong, well-informed, and targeted opinion on a relevant issue.
The following are the distinguishing characteristics of an op-ed or column.
A column is partly defined by its placement, but it also possesses several common characteristics, which include:
- Typically, it is short, usually ranging between 750 and 800 words.
- It effectively communicates a clearly defined point.
- It expresses a distinct point of view.
- It reflects clarity of thought.
- It showcases the strong and unique voice of the writer.
When writing an op-ed or column, it is helpful to ask yourself the following questions:
When writing an op-ed or column, it is important to ask yourself the following questions:
- Do I have a clear point to make?
- If so, what is it?
- Who cares about this issue? (Considering your target audience can guide your approach to writing. Who are you trying to persuade, and why have you chosen that specific reader?)
- Does my argument have substance?
Topic and Theme
The topic and theme are essential elements to consider when discussing a particular subject.
To ensure the success of an op-ed piece or column, it is crucial to have a clear topic and theme. Here are the key points:
- Topic: The primary focus of the column, which can be a person, place, issue, incident, or thing. It is typically stated in the first paragraph.
- Theme: The overarching idea or point of the column that adds another level of meaning to the topic. It explains the significance of your point and may appear early in the piece or serve as a turning point towards a deeper level of argument.
Research Analysis
In order for columns and op-ed pieces to be successful, it is essential for writers to incorporate their own voice and express their opinions while maintaining a foundation of solid research. Research involves gathering facts, quotations, citations, or data from various sources, as well as personal observations. Additionally, research enables the inclusion of sensory data (touch, taste, smell, sound, or sight) to enhance the column. There are two primary methods of research:
- Field research: This entails visiting the scene, conducting interviews, and engaging in legwork to gather primary materials, observations, and knowledge.
- Library, academic, or internet research: This involves utilizing secondary materials such as graphs, charts, and scholarly articles found in libraries, academic institutions, or online sources.
Openings
The Importance of the First Line
- The first line of an op-ed is crucial.
- The opening “hook” grabs the reader’s attention using various techniques.
- The opening briefly establishes the foundation for the argument.
Endings
Essential Components of a Strong Ending
- Echoes or answers the introduction.
- Foreshadowed by preceding thematic statements.
- Serves as the last and most memorable detail.
- Contains a final epiphany or calls the reader to action.
- Two basic types of endings: open ending and closed ending.
Voice
The Significance of a Strong Voice
- Having a strong voice is critical for a successful column or op-ed piece.
- Columns are typically conversational in tone.
- Voice can vary widely depending on the desired effect.
- Reading the column out loud helps refine the voice and gauge its impact on the intended reader.
Revision Checklist
Important Considerations for Revising
- Clarity check.
- Coherence and unity check.
- Simplicity check.
- Voice and tone check (conversational or authoritative).
- Accuracy check for direct quotations and paraphrasing.
- Properly crediting sources (formal citations not always necessary).
- Consistency of opinion throughout the op-ed or column.